Then scroll down to find the answer.Ī major factor in attracting clicks is the quality of the link text. Guess which areas on this screen are clickable. They guard clicks with care and resent sites that force them to hunt for clickable items, or, even worse, waste their clicks. It’s a simple matter of interaction cost : People treat clicks like currency and they don’t spend it frivolously. As Jakob Nielsen puts it, “Life is too short to click on things you don’t understand.” Make clickable elements obvious to users so they don’t need to ponder the meaning of design elements or encounter nasty surprises when something doesn’t work as expected. Users need to know which areas of the page are plain static content, and which areas are clickable (or tappable). Navigating the web is a means to an end and every click counts.
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